The Consumer Technology Association, the organization behind the annual Consumer Electronics Show, is slowly getting up to speed with the modern day. Today, CTA announced it will allow sex tech startups to participate and compete for awards as part of the health and wellness category on a one-year trial basis.
This comes after the CTA royally messed up with sex tech company Lora DiCarlo last year. The CTA revoked an innovation award from the company, which is developing a hands-free device that uses biomimicry and robotics to help women achieve a blended orgasm by simultaneously stimulating the G-spot and the clitoris. In May, CTA re-awarded the company and apologized.
“CTA is committed to evolving and continuing to create an experience at CES that is inclusive and welcoming for everyone,” CES EVP Karen Chupka said in a statement. “We worked with a number of external advisors and partners to update and improve our existing CES policies.”
Additionally, CTA has banned booth babes, or, booth people, as it’s applicable to everyone, regardless of gender.
“Booth personnel may not wear clothing that is sexually revealing or that could be interpreted as undergarments,” the new policy states. “Clothing that reveals an excess of bare skin, or body-conforming clothing that hugs genitalia must not be worn.”